Stadium Seat LicenseeCommerce Website
The LowerClubVIP WordPress website was built from the ground up to deliver a seamless eCommerce experience for Rams fans. 🏈✨ With the color palette and Rams branding as the only supplied elements, Carlos Zuniga designed and coded the entire site, crafted the user journey, and wrote all copy. 🎟️🚀 The result? A high-performing platform that reflects the luxury and exclusivity of these VIP seats.
Let's Start From The Beginning.
🏟️ LowerClubVIP | SSL OwnerSection c117, Club Seats
The name LowerClubVIP was inspired by the exclusive seating section at SoFi Stadium, known as Lower Club & Suites. 🏟️✨
This premier area offers VIP club seats, luxury amenities, and unmatched game-day experiences, making it the perfect inspiration for a brand dedicated to premium sports entertainment. 🎟️🔥
We are currently redesigning the logo to better reflect the luxury and exclusivity of the LowerClubVIP club seat experience. 🚀✨
🏆 Building a Winning PlaybookResearching Fans, Pricing, and Engagement!
For five years, I have been diving deep into user research to build a sustainable business model. 🏟️
💡 By analyzing ticket pricing, fan engagement, and season ticket purchasing behaviors, I uncovered key insights into what fans value most. 🎟️🔥
This data-driven approach allowed me to fine-tune pricing strategies, enhance the fan experience, and maximize VIP perks, creating a business that not only works, but thrives. 🚀✨
🧭 From Friction to Flow:Mapping the Moments
That Matter
A data-driven look at the user journey—uncovering pain points, unlocking insights, and designing with purpose.
This UX Journey Map focuses on the Critical User Journey (CUJ)—capturing key actions, emotions, and pain points across essential touchpoints. By visualizing the end-to-end experience, I identified opportunities to streamline the flow, reduce friction, and enhance engagement through targeted, user-centered design.
🎨⚡ Design Smarter,Scale Faster
A custom-built Figma design system built for consistency, speed, and seamless collaboration across teams.
I created a fully custom design system in Figma—complete with reusable components, typography scales, color palettes, and responsive grids. Built to align with the brand and product goals, this system ensures visual consistency, accelerates prototyping, and improves developer handoff. It’s more than a style guide—it’s a living toolkit designed to grow with the product.
🎯 Blueprints That Click: From Figma Wireframes to
Real-Time Interaction
Low to high-fidelity UX wireframes and interactive prototypes—built in Figma to test, validate, and refine the user journey.
I created responsive wireframes and interactive prototypes in Figma to bring ideas to life and guide development with clarity. Each screen was crafted around the Critical User Journey (CUJ), ensuring thoughtful flows, intuitive navigation, and scalable design systems.
These prototypes enabled real-time collaboration, rapid feedback, and early validation—bridging the gap between concept and user-ready experience.
🛒Custom Commerce, Fully Controlled
Built on WordPress + WooCommerce, this tailored eCommerce platform delivers flexibility, performance, and a seamless shopping experience.
I designed and developed a custom WordPress CMS powered by WooCommerce, giving full control over product management, checkout flow, and customer engagement. From intuitive UX to mobile-optimized design, every element was crafted to align with business goals and the Critical User Journey (CUJ). The result?
A scalable, conversion-ready platform that combines backend flexibility with a smooth, branded front-end experience.
🏈 Turning Rams Fandom intoa VIP Experience That Clicks
I integrated Google Analytics 📊 and Google Search Console 🔍 into the LowerClubVIP.com WordPress website to monitor user behavior, optimize performance, and boost SEO visibility.
This powerful combo delivers real-time insights into traffic sources, engagement patterns, and top-performing search queries—enabling smarter, data-driven decisions that enhance the fan experience 🎟️, increase discoverability 🚀, and fine-tune digital strategy 📈.
Now Comes The Fun Part.
Flexibility Meets ExclusivityA New Way to Own Rams Season Tickets!
After analyzing data-driven insights, I discovered that many Rams fans and business owners, like Realtors, wanted the flexibility to purchase season tickets one year and opt out the next—something not possible with the Los Angeles Rams’ current structure. 🏟️🚀
This unmet demand led to the creation of a new business model, offering exclusive access to season tickets with built-in flexibility. 🎟️🔥
Now, fans and professionals can enjoy premium club seating, VIP perks, and top-tier experiences without long-term commitments, making game days more accessible than ever! 🏈✨
Data-Driven StrategiesBuilding an Engaging Instagram Page
Using data-driven insights, I built the LowerClubVIP Instagram into a thriving sports community by creating engaging, high-value content. 📊
🎟️ To drive engagement, I launched Free Ticket Giveaways, Sports Promo Ads, Future Concert Announcements, 70% Off Pre-Sale Codes, Exclusive Rams Pricing, VIP Content, and Prize Picks Betting Strategies. 🏈🔥
Leveraging Analytics, Giveaways &Exclusive Content to Grow LowerClubVIP on Instagram
To maximize reach and efficiency, I utilized multiple apps, including CapCut for video editing, ChatGPT for content creation, Repost+ for resharing, Record It! for screen captures, and Linktree for seamless navigation. 🚀
📱 These tools helped streamline content, boost engagement, and provide exclusive access to the ultimate Rams and VIP entertainment experience. Follow @LowerClubVIP and be part of the action! 🏆🎉
5 Years of VIP AccessExclusive Events, Unmatched Experiences!
Capturing the Best of Rams VIP Games, Concerts & Tailgates to Engage Fans!
For the past 5 years, I’ve had the privilege of attending VIP concerts, exclusive private Rams events, VIP home games, and unforgettable tailgates with booster clubs. 🎟️🏈🔥 Every event provided an opportunity to capture and share high-quality photos and videos, immersing fans in the ultimate Rams and VIP entertainment experience.
Through engaging content, I connected with my target audience, giving them an inside look at premium access, behind-the-scenes moments, and game-day excitement. 📸🎥 Whether it was celebrating a Rams victory, experiencing VIP lounges, or tailgating with die-hard fans, every moment was designed to bring the LowerClubVIP community closer to the action. 🚀 Follow along and be part of the journey! 🎉✨