Drive significantly greater revenue by increasing the velocity and relevance of every interaction between Activision and gamers with a focus on efficiency and flawless execution.
1 MONTH AFTER LAUNCH
Led effort to create promotional emails for the launch of Call of Duty: Ghosts. Concepts for the 10th release from the Call of Duty franchise were focused around the persona of the hard core gamer.
The emails, which started about a month before the November game launch, captured the attention of the media, gamer blogs (like Charlie Intel) and influencers (on more than one occasion) while fans voiced their excitement with screenshots of the emails on social media.
- CLIENT: Call of Duty: Ghosts
- TASK: Game Launch / CRM
- DATE: 2013
- AGENCY: Rosetta Marketing Group