At SapientRazorfish, asthe Associate Design Diretcor,
Led Art Direction on visual design efforts for BlackBerry’s Passport Valentine Day Social Ads. Collaboration with Creative Director and Lead Copy Writer. This campaign captured the attention of the public, causing an increase in sales conversion.
Increase In
Sales Conversion
Social
Re-Tweets
Project Details
- CLIENT: BlackBerry USA
- TASK: Graphic Design, Valentine’s Social Ad
- YEAR: Early 2015
Metrics
Creative Director | Linkedin Recco
“Carlos can always be counted on to work tirelessly with a ‘whatever it takes’ to get the job done—he consistently does this with integrity and a positive attitude. He’s great at collaborating with a team, and recently designed a social ad campaign that moved the needle by doubling sales conversion.”
-Angie Di Pietro | Creative Director
UI | Device Landing & Overview Pages
Khan
View Landing Page | View Overview Pages
USA & Canada Approved Index Hero
Project Details
- CLIENT: BlackBerry USA & Canada
- TASK: UI | Index Hero Design
- DATE: 2014
- AGENCY: Rosetta Marketing Group
My Role
Led visual design efforts for the official BlackBerry Index Hero and mobile site that was designed for Canada BlackBerry. Constant collaboration with UX leads and client help to create an appealing design to showcase their new BlackBerry Q10 and Z10 smartphones with integrated app store.