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2024 Capstone UX ProjectEV Charging Mobile App

During my research process, I conducted insightful interviews with participants to gather valuable feedback and insights. After collecting data, I meticulously analyzed it using thematic analysis and affinity diagramming techniques to identify key patterns and trends. From there, I crafted detailed user personas and journey maps to better understand the needs and pain points of our target audience. Leveraging Figma, I developed a comprehensive design system to ensure consistency across lo-fidelity, mid-fidelity, and high-fidelity wireframes. These wireframes were then transformed into interactive prototypes for thorough user testing, ensuring that the final product meets the needs and expectations of our users.

User
Research

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8 User
Interviews

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Thematic
Analysis

Weeks
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Lo-Fidelity
Wireframes

Weeks
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Mid-Fidelity
Wireframes

Weeks
0

Hi-Fidelity
Wireframes

Weeks
0

Customer Problem Statement

The Current State of the

EV Charging Infrastructure (non Tesla)

Poses a significant challenge across the EV ecosystem, from owners to infrastructure providers. Existing solutions often lack seamless integration, real-time data, and user-centric design, leading to frustration and inefficiency.

Conduct User Research

Charging Forward:Illuminating Pathways with
EV Infrastructure Inquiries

User research blends quantitative and qualitative data to grasp user behaviors, preferences, and needs effectively. Through surveys and analytics, I quantified trends, while interviews and observation provide deeper insights into user experiences, motivations, and pain points. This holistic approach informs user-centered design solutions.

Scan QR Code | Survey Monkey | 10 Questions
User Research, Thematic Analysis, & Affinity Diagramming

Analyze User Data

Charging Ahead:Crafting Your EV Charging
Interface with Precision

By following a structured approach, I effectively gathered user requirements, insights, and feedback to inform the design and development of your EV charging interface.

By actively listen to users, remaining flexible in my approach, and adapting the discussion as needed to accommodate a diverse perspectives and experiences.

The Triggers & The Crisis Moments

BMW + Electrify America

Charging Bundle Included with the Purchase of New BMW i Vehicle

Charging Bundle Included with the
Purchase of New BMW i Vehicle

Immediately upon your registration and acceptance of these terms, you will be enrolled in a 24-month program (starting from the date of vehicle purchase) that provides complimentary 30-minute DC fast (CCS) charging, and additionally, 60 minutes of complimentary Level 2 charging for your i4.
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Rivian Turbocharges Travel

Rivian accelerates convenience for electric vehicle (EV) drivers, announcing integration of Tesla Supercharger

Adding Tesla Chargers for EV Owners

Rivian accelerates convenience for electric vehicle (EV) drivers, announcing integration of Tesla Supercharger sites into its trip planner by March 2024. With over 15,000 charging stations at their fingertips, Rivian owners can journey with ease. Ford leads the pack in embracing Tesla's network, setting the stage for a more connected EV ecosystem. With Volvo and Polestar close behind, the road to electrification speeds forward, promising a greener, more accessible future.
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Ford Powers Up

Ford Motor Co, agreed with Tesla Inc, to allow its electric vehicle owners to gain access to more than 12,000 Tesla Superchargers

Secures Access to
Tesla’s Charging Stations Early 2024

Ford Motor Co, agreed with Tesla Inc, to allow its electric vehicle owners to gain access to more than 12,000 Tesla Superchargers in North America in early 2024. The tie-up between the rivals makes Ford the first major automaker to embrace Tesla's proprietary charging standard, giving the automaker access to the biggest network of high-speed Superchargers in the United States.
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Polestar & Volvo Plugs In

Polestar drives innovation forward by embracing Tesla's charge port for all electric vehicles starting 2025

Unleashing Tesla’s Charge Port For EVs Starting 2025

Polestar drives innovation forward by embracing Tesla's charge port for all electric vehicles starting 2025. With seamless access to Tesla's vast Supercharger network, EV owners can charge up conveniently across North America. Adapters for earlier models ensure no one gets left behind, marking a pivotal moment in the electrification movement.
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The User Personas and Journey Maps

User Persona

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View Persona

Journey Maps

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View Journey Maps

The Wireframes Solution

Figma Lo-Fidelity Wireframes

Lo-Fidelity Wireframes

Sketching Success: Crafting Lo-Fidelity Wireframes for Design Exploration

Crafting lo-fidelity wireframes in Figma sets the foundation for your digital design journey. By focusing on layout, structure, and functionality at a basic level, you can quickly iterate and explore various design ideas. With Figma’s intuitive tools and collaborative features, you can seamlessly transition from brainstorming to visualization, ensuring your concepts are brought to life efficiently and effectively.

Mid-Fidelity Wireframes

Unlocking Design Potential: Crafting Mid-Fidelity Wireframes for Interactive Brilliance

In crafting mid-fidelity wireframes using Figma, I’ve striked the perfect balance between detail and simplicity. These wireframes provide a clearer visual representation of the final product, allowing for more in-depth user testing and feedback. With Figma’s intuitive design tools, we can efficiently iterate and refine our designs to ensure they meet user needs and project objectives.

Figma Mid-Fidelity Wireframes
Figma Hi-Fidelity Wireframes

Hi-Fidelity Wireframes

Polished Precision:Hi-Fidelity Wireframes for Seamless User Experiences

Creating hi-fidelity wireframes in Figma involves translating the detailed design concepts into interactive prototypes with pixel-perfect precision. By refining the visual elements, typography, colors, and layout, these wireframes offer a realistic representation of the final product. Incorporating intricate user interactions, animations, and responsive design principles further enhances the user experience and provides stakeholders with a comprehensive preview of the digital product’s functionality and aesthetics.